donor motivations

understanding today's diverse and divergent individual donors

First workshop in Tools That Work series for nonprofit organizations.

Tuesday 10.18.16 • 9:30am–12:30pm • includes continental breakfast

Today’s donors are increasingly unpredictable. How does the savvy organization persevere and engage? With digital strategy and new forms of philanthropy taking a larger role in the giving equation, this session will focus on getting inside the donor’s thought process, considering the right intersection with your organizational strategy and goals, and applying communications tools for donor engagement, retention, and renewal. Participants will learn to think like donors.

about the facilitator

Megan Kashner, LCSW, MBA is a self-proclaimed “Ticked-Off Social Worker” who loves to turn conversations, programs, and approaches on their heads. A seasoned nonprofit leader with more than 20 years of strategic management, community partnership building, and organizational planning experience across the nonprofit sector, Megan is a Clinical Assistant Professor and Director of Social Impact for the Kellogg School of Management at Northwestern University. She is also the founder of Benevolent—a platform using bleeding-edge technology and leveraging donor proclivities to fill gaps in the safety net for low-income families.